Personal S.W.O.T. Analysis

STRENGTHS

 

 

  • Life Learner

  • B.B.A. Accounting and Diploma with Honours (2018)

  • Undergrad Certificate in

  • Canadian Securities Course

  • Investment Funds in Canada

  • 15 Canadian Securities Certificates

  • Work towards my C.P.A, M.M.P.A.

  • Won three customer service awards with TD Canada Trust

  • Two-year work experience as a Controller

  • Computer skills (Sage 50, Quicken, Quick Books, S.A.P., Microsoft Office (Outlook, Access, One Note, Word, Excel, PowerPoint), Excel (pivot tables)

  • Entrepreneur Skills (founded Fitness Experts)

  • Self-Motivated

  • Strength Condition Coach for professional boxing

  • Played football for National Championship team Burlington Stampeders

  • Likes to volunteer

  • Ambivert (balance of extrovert and introvert features)

  • Dog Trainer

 

WEAKNESSES

 

 

  • Take on too much at once

  • Expecting everyone to have a strong work ethic

  • Perfectionist

  • Need to post on social media more regularly

  • Need to increase my followers on Twitter and Facebook

  • I am not comfortable creating promotional videos of myself

  • I need to understand how to create a video on YouTube that will attract my target demographic for my business. 

 
OPPORTUNITY

 

 

  • Accounting jobs are being offered every day

  • To work on my M.M.P.A.

  • To open a clinic/studio

  • Start an online business​

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THREATS

 

 

  •  I would be starting a new venture bootstrapping that way I have full control but limits cash resources

  • If I start a business now it may get in the way of my dream of pursuing a job in accounting

  • The opportunity cost if I start working as an Accounting, I will have to take a pay cut.

  • I need to find a firm that is supportive of my educational goals.

  • Personal training is a highly competitive field and I will have to come up with a Blue Ocean strategy to separate myself from the competition to open a successful studio.

  • If I want to be recognized in the fitness industry online, I will have to analyze who is successful and why they are successful and be different to be relevant online.

Product

Product

The product is me. After doing the S.W.O.T. of myself I have realized that I will need time after this term to sit and go over six-month goals for myself to make sure that I am putting myself in a good position for success for my business and professional goals.

I will successfully complete my B.B.A. Accounting degree at Sheridan in August 2018, and then I am will be focusing on selecting a school to work on my master’s in accounting. I will take one term off to work on putting myself in a strong financial position and submitting my application to a school that I decide is the right fit for me.

I know with my experience and education I will have an easier time landing a job than most graduates from my program. I have experience as a controller of an international media firm and having a financial background from working in the bank gives me some leverage when negotiating with accounting firms when looking for a position. 

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